From Post staff reports
GEICO launched four TV spots Monday as part of a new campaign, called Rhetorical Questions.
The new commercial joins their on-air rotation as the fifth current storyline, in addition to the Gecko, Cavemen, “Talking Accidents” and googly-eyed “Kash.”
During the past 15 years, everyone’s heard GEICO’s famous tagline: “15 minutes could save you 15 percent or more on car insurance.”
With that in mind, GEICO’s savings message has a refreshed twist. The idea: people know this tagline so well, we could phrase it as a rhetorical question.
Each spot begins with an investigative reporter-type host, played by Mike McGlone (from “The Brothers McMullen“) asking the question: “Could switching to GEICO really save you 15 percent or more on car insurance?”
Well . . .
“Is Ed “Too Tall” Jones too tall?”
“Does Charlie Daniels play a mean fiddle?”
“Does Elmer Fudd have trouble with the letter R?”
“Did The Waltons take way too long to say goodnight?”
Obviously, GEICO’s answer is a resounding “yes.”
If you missed the commercial, you can check it out on Daniels’ Web site at www.charliedaniels.com.