Today is Thursday, July 24, 2014

Negative political ads still influence elections

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By SAM HATCHER

Here we are only a few days from the Aug. 2 election and once again were all asking the same question.

Why dont they (candidates) stop all the negative advertising?

They wont stop it because it works.

And it works because of us, the voters.

Despite what we might say and what we might think, negative advertising influences the final decision we make at the polls.

It may turn us off or turn us on, but one way or the other negative advertising has a dramatic impact on how each of us votes.

If we just knew the truth, it would make a big difference.

But the truth is something that many times is left out of politics.

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