|Negative political ads still influence elections|
|Wednesday, July 25, 2012|
By SAM HATCHER
Here we are only a few days from the Aug. 2 election and once again we’re all asking the same question.
“Why don’t they (candidates) stop all the negative advertising?”
They won’t stop it because it works.
And it works because of us, the voters.
Despite what we might say and what we might think, negative advertising influences the final decision we make at the polls.
It may turn us off or turn us on, but one way or the other negative advertising has a dramatic impact on how each of us votes.
If we just knew the truth, it would make a big difference.
But the truth is something that many times is left out of politics.