|Smile, Mommy! delivers diapers to your door|
|Wednesday, January 5, 2011|
By KEN BECK
For their customers that means either they can say bye-bye to the chore of washing diapers or they can derive green satisfaction in knowing that they are no longer sending a small mountain of disposable diapers to the landfill.
“We concentrate on convenience and providing parents with a safer alternative for diapering their children,” Megan said. “Parents just drop the dirty diapers into the air-tight pail that we provide. We then pick up and drop off diapers at their front door each week.”
“We also provide new wrap-style covers that makes using the diapers simple. There are no pins or plastic pants needed anymore. Then every week we pick up what they’ve used and calculate what they get back,” Dwayne said.
Dwayne, who was born and raised in Lebanon, graduated from Lebanon High in 1990. Megan spent her early years in Michigan and Florida and her teenage years in Wilson and Smith Counties where she was home educated.
The couple met while working at Builders First Source in Lebanon where Dwayne was a truss designer and Megan a truss and panel coordinator. They have three children, Nathan, 8, Morgan, 5, and Abby, 17 months.
“We both got laid off from Builders First 2½ years ago. She got laid off first and I was shortly to follow,” said Dwayne, now an insurance specialist for Armor Roofing.
“When we got laid off, we wanted to start a retail Web site, and Dwayne came up with cloth tushies.com,” Megan recalled.
“She had always cloth diapered all our children, and I was searching the Web for a business and found there was a huge resurge of people starting to use cloth diapers again because of recycling,” Dwayne said.
“We started out just selling retail. Then we noticed the need for a diaper service in the area. There was one going in Nashville but not in Wilson County. So we made plans to start one in Wilson County and then got a phone call from the one diaper service in Middle Tennessee.”
The results were that last April the Reeds acquired Smile, Mommy! from Pippa Gore and Laura LeVasseur, who started the company in 2007. At the time, the business only served Davidson and Williamson counties. The Reeds, who are members of the Real Diaper Association, recently added Wilson County to the list.
Lebanon’s Mary DuPuy, who has a 6-week-old son, seems to be a smiling mommy since she subscribed to the service. It satisfied her ecological concerns, has been gentler on the budget and better for her baby.
“I am kind of a hippie. I like doing things naturally. I had a natural home birth. I read about how many disposable diapers go into landfills and stuff. It’s really terrible,” DuPuy said. (About 25 billion disposable diapers end up in landfills in the U.S. every year.)
“This is less expensive than buying disposable diapers over and over again. If I had to wash the diapers myself, I probably wouldn’t use cloth diapers. So I was really excited to find the service was in town. We really like it because it’s convenient because they take care of them (the dirty diapers).
“Cloth diaper babies almost never get diaper rash because they have to be changed more often,” DuPuy said. “It keeps them happier.”
Smile, Mommy! offers a newborn package of 80 cotton diapers, 20 covers and 80 wipes for $30 a week. The size of diaper and amount of diapers are adjusted as the baby grows.
“I come to their house with their order, diaper pails, liners and show them how the diaper service works and provide a free cloth diaper tutorial to show them how to put on diapers,” Megan said. “About 80 percent of our customers ask for this service.”
“A lot of people like our service because of the recycling factor,” Dwayne said. “You’re not adding large amounts of waste through disposable diapers to our landfill. And with our cloth diapers, the price is comparable to using disposables.”
“A lot of people will use cloth diapers just because of the comfort factor. They’re cotton and very comfortable. Some babies are allergic to disposable diapers,” said Megan, a full-time mommy who enjoys hiking and trekking to waterfalls with her husband.
Their cloth diaper service delivers to Williamson County on Tuesdays, East Nashville and Green Hills on Wednesdays and Wilson County and Hermitage on Fridays.