Lebanon Special School District leaders unveiled the district’s new bus advertising last week and received a check from the business to be used throughout the district.
Todd Isaacs, owner and founder of District Solutions, presented the district with a check for about $16,000 from sponsorships for the advertising campaign.
“It’s just a great, new innovative way to help raise money back to the school system, all at no cost,” Isaacs said.
Through District Solutions, all 29 school busses in the district’s fleet will have the ability to display two banners from advertisers. The display will run for 10 months and 55 percent of the revenue from the advertisements will go back to the district.
“We’re real excited to partner with folks in our city to have an additional revenue source for our school district,” Lebanon Schools Director Scott Benson said. “We’ve talked about it for a few years, but never really followed up on it until the last couple of months. We became aware of District Solutions and what they do for districts, and the good thing about it for us, is we don’t need additional personnel to do this. They do everything for us.”
Lebanon schools became District Solutions’ ninth client after it started about seven years ago in Blount County.
“In a perfect world, we wouldn’t need advertisements, but this is a way to help generate revenue that can help their transportation and school system,” Isaacs said.
The advertisements cannot contain any sexual or political material, or anything related to gambling, drugs or alcohol.
Benson said the program could bring in about $36,000 annually. He said he plans to use the initial $16,000 for school upgrades throughout the district.
Space is still available for advertisers, and Benson and Isaacs said the district should have advertisers for its entire fleet by the start of the 2019-2020 school year.