The Wilson County Convention and Visitors Bureau wants you to loosen your belt and put on your eating pants for a week of gut-busting food and fun.
The bureau will be coordinating its first Wilco Feast Week (#wilcofeastweek) from Nov. 2 with 14 Wilson County eateries participating in the event.
“Basically, you tell your server that you want the Feast Week menu. You’ll get a special menu and you’ll get an appetizer, entreé and dessert, all for $15 or $25, depending where you’re at. There are two price points,” visitors bureau director Amy Nichols said.
“And the best thing is that you not only get some great food at a great price, but $1 from each meal will go towards a charity.”
All of the charities are chosen by the Feast Week restaurants and are either based in or serve Wilson County.
Painturo’s (Lebanon and Mt Juliet), Mo’Cara and Blue Moon BBQ are only a few of the eateries participating in Wilco Feast Week. A complete list of the participating restaurants is at visitwilco.com/feastweek.
Nichols took over as director of the WCCVB in December after a stint in Orlando on the Disney events team. It was there that she first discovered the impetus for Wilco Feast Week.
“They have a Magic Feast Week down there, and I got to experience that as a consumer,” Nichols said. “And it was something that everybody looked forward to every year. It was amazing food at an amazing price.”
Nichols said that Wilco Feast Week is just a small part of a bigger plan to rebrand and market the county to the millions of tourists who come to the Nashville area every year.
“We have three distinct cities in Wilson County and the Wilco slogan, the idea, is that we all come together as one to showcase what we have to offer,” Nichols said.
In recent months Nichols and the bureau have been pushing the #Wilco brand with new logos, a new website (visitwilco.com) and a new slogan: Near Nashville, Miles From Ordinary.
The Nashville Greater Regional Council, a group of 65 Middle Tennessee mayors and leaders, recently recognized the CVB for its Facebook/YouTube Wilco On The Go! Webseries. Nichols and a guest visit a different location in Wilson County each week, including shops, spas, restaurants and other attractions.